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KrunalMistryUX / AI / DESIGN
Associate creative director Human-centered AI

DESIGNINGWITHempathy.

Built on experience and pixel precision. I shape intuitive digital products where technology, clarity, and human needs come together.

Get to know me
Krunal Mistry in a blue polo shirt
Product designCreative directionPixel precisionHuman-centered AI
01 / About me

Creative beginnings. Technical depth. People first.

My journey began in advertising, where I learned how layout, storytelling, and visual hierarchy can make people feel and understand something.

That creative foundation grew into digital product design—from interactive Flash experiences to mobile-first platforms and complex enterprise journeys.

At Nokia, Verizon, and Citi, I’ve worked to make technology more approachable. I care about the details, but the goal is always bigger than the pixels: experiences that are useful, clear, and human.

02 / My journey

Every chapter
connects.

From creative studios to products used at scale, each stage has shaped the way I think about design and collaboration.

01 / FOUNDATION

Advertising & digital craft

A foundation in storytelling, visual design, interaction, and hands-on development.

02 / PRODUCT DESIGN

Nokia & Verizon

Designing usable experiences across devices, services, and evolving technical systems.

03 / DESIGN LEADERSHIP

Citi Retail Services

Leading UX strategy and partner experiences across servicing and acquisition journeys.

03 / Areas of focus

How I
create impact.

My work brings together strategy, interaction design, technical fluency, and collaboration to make complex experiences feel simpler.

Enterprise UX01 — 04

Clarity
at scale.

Experience strategy · Leadership

Citi: partner & customer experiences

As an Associate Creative Director, I help shape servicing and acquisition journeys, connecting customer needs with business and platform requirements.

Explore Citi work ↗
Design foundation02 — 04

Story.
Craft.
Feeling.

Visual design · Interaction

Where creative thinking meets UX

My early work in advertising and interactive media still shapes how I approach hierarchy, visual expression, and meaningful digital experiences.

Explore selected work ↗
Design + development03 — 04

Ideas
into real
products.

Prototyping · Responsive UI

Bridging design and engineering

I enjoy turning carefully considered interfaces into functional prototypes, bringing pixel precision and technical understanding into the design process.

Explore my toolkit ↗
Emerging technology04 — 04

AI, with
people
first.

UX / ML / AI

Human-centered AI exploration

Postgraduate AI/ML studies sharpened my interest in conversational experiences, responsible personalization, explainability, and design decisions informed by data.

Explore my AI perspective ↗
View the full portfolio ↗
04 / UX meets AI

Smarter technology.
More human experiences.

My postgraduate studies in Machine Learning and AI expanded the way I approach UX. For me, AI’s value is not automation for its own sake—it’s helping people accomplish meaningful things with clarity and confidence.

01 / ADAPTIVE EXPERIENCES

Personalization with purpose.

Explore useful, responsive interactions informed by data and real user needs.

02 / CONVERSATIONAL UX

Make the complex feel natural.

Apply conversational AI and language technologies where they genuinely simplify a journey.

03 / RESPONSIBLE DESIGN

Build trust into the experience.

Prioritize transparency, explainability, ethics, and human control in AI-powered products.

05 / Skills snapshot

A broad toolkit.
One point of view.

My background connects visual design, front-end prototyping, and team collaboration—from the first concept to the delivered experience.

01 / DESIGN TOOLS

Tools & IDE

FigmaAdobe XDSketchAdobe Design ToolsAdobe FlashCaptivateEclipseVisual Studio
02 / PROTOTYPING

Scripts & programming

HTML5CSS3JavaScriptjQueryjQuery UI / MobileAngularReactNode.js
03 / COLLABORATION

Teams & delivery

JiraGitHubBitbucketSourceSafeMicrosoft TeamsSlack
06 / Continued learning

Curiosity is
a practice.

Postgraduate · Machine Learning & AI

Texas McCombs School of Business

Postgraduate · Computer Applications

Madurai Kamaraj University

Web & Multimedia Development

Design O Tech

Diploma · Computer Applications

C.U. Science Center

Bachelor of Commerce

Gujarat University

Recognition / Certifications

Always
learning.

Human-Centered Design

UC San Diego

Applied Interaction Design

LinkedIn Learning

Interaction Design: Flow

LinkedIn Learning

UX Foundations

LinkedIn Learning

Education, tools, and certifications adapted from my current portfolio site.

07 / Keep in touch

Let’s make
something better.

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